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Holiday spending statistics show record-breaking success with IBM products and platforms

Each November, the weekend from Black Friday to Cyber Monday is the single busiest, most critical time of the year for retailers. Holiday spending statistics serve as a key indicator of the overall health of the retail industry and reveal whether balance sheets will go from red to black. In 2018, IBM played an important […]

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Andertons Music tech team uses AI to win IBM London Hackathon

Last October, IBM hosted a hackathon in London where teams competed to demonstrate the superior customer experience capabilities of IBM Digital Commerce and Watson Content Hub. Several talented IT professionals from the region participated in the activity, assisted by knowledgeable IBM professionals. The winning team was an ingenious group of tech (and not-so-tech) guys from […]

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10 Supply Chain Resolutions in 2019

As we turn to a new year, I am more excited than ever to be in supply chain. While customer expectations of “anytime, anywhere, my way” are putting enormous pressure on you, your suppliers and your partner ecosystems, it is also giving our profession the opportunity to step up and become stewards of our brands […]

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Innovating with AI and Blockchain for Professionals

We recently announced a definitive agreement under which HCL Technologies intends to acquire a select number of IBM marketing and commerce software products. HCL is a valued IBM partner with whom we already have a development partnership with, in support of the products in the announcement. HCL and IBM expect to close the transaction in […]

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A New Era for Marketing and Commerce

Last week, we announced a sharpened focus on AI-powered and cloud-based applications, and that HCL plans to acquire certain marketing and commerce software. You can read more about the announcement here. While the transition is not planned to take place until mid-2019, I thought it was important to share what this means for our portfolio […]

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Innovating in Supply Chain with AI and Blockchain

Supply Chain is ripe for applying disruptive emerging technologies such as AI, blockchain and IoT to improve supply chain automation, visibility, operations, and performance. At IBM, we’re excited to apply AI to everything from optimizing orders for omnichannel delivery to bringing visibility to inbound risk on suppliers. We’ve invested millions in research and development to […]

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How AI is Transforming the Supply Chain

To address evolving client needs, drive business growth and stay nimble in the face of rapid change, businesses everywhere are looking for ways to fundamentally transform the way they manage their supply chains. This is a massively consequential undertaking. Supply chain leaders play a critical role in the company’s success. They’re tasked with continually ensuring […]

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IBM Watson Marketing named a leader in customer analytics solutions

We are tremendously proud to share that IBM was ranked as a Leader in The Forrester Wave™: Customer Analytics Solutions, Q2 2018 report! About the report The Forrester Wave report provides an assessment on a new type of customer analytics software categorized as “do-it-for-me” (DIFM) and evaluates key criteria for marketing and CX buyers to […]

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It’s post-May 25th and GDPR is officially in effect. Now what?

With the General Data Protection Regulation (GDPR) becoming law, marketers must be progressing on the GDPR journey. From email campaigns to digital websites including mobile and social channels, GDPR impacts the way marketers are able to capture and manage personal data. In essence, marketers must rethink how they observe and address the market and what […]

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Learn how AI powers smarter marketing, commerce and supply chains at a Regional User Group

***UPDATED 2018-07-23*** The Watson Customer Engagement team has launched two new online user communities: Marketing and Commerce, and Supply Chain. These Communities include a much more robust calendar of events. Please refer to one or more of the following Community event calendars to look for upcoming user group meetings and webinars coming your way (login […]

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Celebrating International Women’s Day at IBM

In honor of International Women’s Day and Women’s History Month, we wanted to celebrate some of the incredible women leaders that we work with on a regular basis at Watson Customer Engagement. We hope the insights and advice shared below serve as a source of inspiration and empowerment for you on this day and beyond! […]

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Adopt a Cross-Channel Mindset to Meet Increasing Customer Expectations

In 2018, marketers can be incredibly flexible and creative in designing captivating and targeted journeys for their customers – almost without limit. Why develop targeted or personalized journeys for your customers? For one, we all know that engagement and conversion will be materially higher than with generic experiences and communications. The question then becomes, on […]

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