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How AI is Transforming the Supply Chain

To address evolving client needs, drive business growth and stay nimble in the face of rapid change, businesses everywhere are looking for ways to fundamentally transform the way they manage their supply chains. This is a massively consequential undertaking. Supply chain leaders play a critical role in the company’s success. They’re tasked with continually ensuring […]

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IBM Watson Marketing named a leader in customer analytics solutions

We are tremendously proud to share that IBM was ranked as a Leader in The Forrester Wave™: Customer Analytics Solutions, Q2 2018 report! About the report The Forrester Wave report provides an assessment on a new type of customer analytics software categorized as “do-it-for-me” (DIFM) and evaluates key criteria for marketing and CX buyers to […]

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It’s post-May 25th and GDPR is officially in effect. Now what?

With the General Data Protection Regulation (GDPR) becoming law, marketers must be progressing on the GDPR journey. From email campaigns to digital websites including mobile and social channels, GDPR impacts the way marketers are able to capture and manage personal data. In essence, marketers must rethink how they observe and address the market and what […]

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Learn how AI powers smarter marketing, commerce and supply chains at a Regional User Group

***UPDATED 2018-07-23*** The Watson Customer Engagement team has launched two new online user communities: Marketing and Commerce, and Supply Chain. These Communities include a much more robust calendar of events. Please refer to one or more of the following Community event calendars to look for upcoming user group meetings and webinars coming your way (login […]

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Celebrating International Women’s Day at IBM

In honor of International Women’s Day and Women’s History Month, we wanted to celebrate some of the incredible women leaders that we work with on a regular basis at Watson Customer Engagement. We hope the insights and advice shared below serve as a source of inspiration and empowerment for you on this day and beyond! […]

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Adopt a Cross-Channel Mindset to Meet Increasing Customer Expectations

In 2018, marketers can be incredibly flexible and creative in designing captivating and targeted journeys for their customers – almost without limit. Why develop targeted or personalized journeys for your customers? For one, we all know that engagement and conversion will be materially higher than with generic experiences and communications. The question then becomes, on […]

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8 Ways IBM is Advancing Automation and App Integration in MFT

This is the fifth post in our Managed File Transfer blog series. Read the previous post, “Why You Should be Investing in Visibility and Governance for Managed File Transfer” here. Businesses in this ‘Digital Age’ must operate and perform in a highly-competitive and global environment – one with growing demands for secure data exchange. The transfer of business-critical […]

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Ways Retailers Can Optimize Holiday Readiness

IBM has had its finger on the pulse of the retail sector during a time when the brand-consumer dynamic has undergone a dramatic shift and retailers are being asked to embrace critical new innovations to keep up. Through the power of Watson and AI technologies, we are helping businesses bring data to life so retailers […]

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CEVA Logistics is 90 Percent Faster with IBM

Managing a global supply chain of any size is no small task. Now consider the supply chain of a global logistics company, which turned more than $6.6 billion USD in revenue in the last financial year, that is both a carrier and a mover in 160 countries, managing eight million square meters of storage space […]

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Digital Business is Accelerating and Changing the Business Environment: Managed File Transfer (MFT) Must Evolve to Meet the Challenge

This is the third post in our Managed File Transfer blog series. Read the second post “7 ways IBM is leading the Security Push in Managed File Transfer” here. Digital business is changing customer expectations – and business models. It is changing how businesses communicate, transact and interact with customers – as well as with other […]

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7 Ways IBM is Leading the Security Push in Managed File Transfer (MFT)

This is the second post in our Managed File Transfer blog series. Read the first post “Key Trends Driving the Growth in Managed File Transfer” here. About one of every twenty Fortune 1000 companies will have a publicly disclosed data breach within the next year.  To the uninitiated, five percent might not sound too risky, but if […]

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IBM to speak on Customer Engagement at Gartner Symposium/ITxpo

Come join IBM at “The World’s Most Important Gathering of CIOs and Senior IT Executives,” otherwise known as the  Gartner Symposium/ITxpo from October 1-5 in Orlando, Florida. IBM’s Watson Customer Engagement (WCE) unit will showcase exciting solutions from the Watson Supply Chain and Watson Commerce portfolio. The message to leading CIO’s will be how they […]

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