Silverpop Cloud-Based Digital Marketing and Partner Network

Over the past several weeks I’ve started working with Silverpop, a recent acquisition earlier this year in IBM ExperienceOne, to learn about the Silverpop Partner Network and use cases for integration. Silverpop is a cloud-based digital marketing provider that offers email marketing and lead management solutions. By providing deep, behavior-based customer insights and an intuitive […]

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Customer insight with analytics in the Bluemix Cloud

Recently, I discovered how to take advantage of Big Data & Analytics services available in the Cloud by pairing them with customer profiles, demographics, and behavioral data for customer insight. These services help improve segmentation and customer targeting for marketing and customer engagement solutions. For example, I was able to start working with R language […]

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Improve omni-channel campaign segmentation with customer data

Marketers use a range of customer engagement, analytics and social services across customer-facing channels to gain insight into customer behaviors with web and behavior analytics, and to drive customer interactions with rich media or ratings and reviews. These services all can provide a wealth of important customer data marketers can leverage to improve segmentation and […]

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