Tom Miller

Three Shifts that Have Fundamentally Changed the Marketing Landscape

Old marketing channels have faded, new channels have arisen, and all channels are becoming more personal and addressable. Meanwhile, customers have gained immense power and they are leveraging it to the fullest. Three key shifts are fundamentally impacting the marketing discipline: 1. Marketing channels are evolving at an unprecedented pace. Let’s face facts: mass media […]

Continue reading

How Jamba Juice Capitalized on Real-Time Marketing After Ellen/Adele Prank

If you are either an Ellen or Adele fan, you likely saw the recent hidden camera prank where Adele entered a Jamba Juice store and said whatever Ellen prompted her to say in real-time. What resulted was a comical six-minute exchange between Adele and mystified Jamba Juice employees where Adele happily munches on wheat grass […]

Continue reading

HM Health Solutions Uses Advanced Analytics to Improve Healthcare Management

We all know how critical it is to manage our health. That management can really vary in intensity depending on our personal situations. Maybe you’re entering flu season and want to find the nearest vaccination clinic. Or maybe you’re seeking information on your child’s or elderly parent’s health. Whatever the case, it seems each passing […]

Continue reading