In 1997 when I joined Seth Godin at Yoyodyne, people were calling the Internet… New Media. But there was nothing really new. It was simply traditional media in a new wrapper… noting new at all. We are now entering the era of “New Media.” Media is now aggregated, not a place, a.k.a… the website destination […]
So can you maintain meaningful relationships with thousands of people at a time? No, but every touch is important, no matter how small. Think of it this way… individual touches are like relationship seeds. You have a much better likelihood of reaping a good harvest when you sow widely, but only if you prepare the […]
Many misunderstand the current power and relevant scale of Twitter. It is not about how Twitter has scaled to the general public. The most important thing about News, Content, and anything else published via Twitter, is that a great deal of the influencer community “is” utilizing Twitter for news, communication, and discovery. This information then finds […]
Pinterest now drives more click-throughs than Facebook and Twitter combined despite having a fraction of their user base. What’s driving this phenomenon? A combination of participation and inspiration. Pinterest is the canary in the coal-mine for two huge converging trends, shifting media consumption and changing shopping habits.
One of the central themes of this conference, and of IBM’s Smarter Commerce initiative more generally, is that relationships matter: it’s not about just paying lip service to the abstract idea of relationships (something that lots of companies do), but about really investing in long-term, respectful relationships with your customers and business partners. It’s about […]
The social space is getting so crowded that brands have to work DOUBLY hard to achieve any kind of traction in social messaging. How do you develop awareness around your product or service when the stream is so busy you can’t get a word in edgewise? Here’s one often-overlooked resource in amplifying your message online—consumers. […]
A comment by Dino Dogan on my post regarding Scaling Social Messaging got me thinking recently. He said: “Businesses try to force-fit their own framework onto the existing social framework. That’s a mistake. Social framework is much bigger and stronger. When two frameworks meet, one has to give in. In this case, biz framework has […]