20 eCommerce Terms in Simple Language

Marketers today are overwhelmed by the number of acronyms and terminology that they need to keep on top of in order to successfully do their job. So many calculations with different data points secured from various content properties – it’s a headache for anyone! Here is a quick guide of the 20 most commonly utilized […]

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Performance Bicycle Leverages Content Marketing to Engage with Bike Enthusiasts

As spring thankfully arrives after this brutal winter, many are excited to enjoy the outdoors again. This is particularly the case for the avid bikers who spend their weekends on the nearby roads and trails. Founded in 1982 and headquartered in North Carolina, Performance Bicycle is a leading retailer of cycling products. With a comprehensive […]

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Three Multivariate Testing Opportunities You Are Likely Not Taking Advantage of Today

Recently IBM ExperienceOne and distinguished business partner Maxymiser hosted a joint webinar on multi-variate testing. In it, IBM Vice President Kevin Bishop (@brandmaster63) and Maxymiser Founder and President Mark Simpson (@MarkJ_Simpson) walked through three key opportunities likely not utilized in today’s realm of A/B and multivariate testing. Be sure to watch the on-demand replay: http://get.maxymiser.com/gU0Q7Ia0p002JR06R000xdD […]

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How to Overcome Google’s Paid Search Keyword (Not Provided) update

Google is known to cause massive stir in the online world with its algorithmic updates. It strives hard to continue to keep its customers engaged and has been exceptionally successful in the process. Google has consistently launched new updates to secure its search environment and deter its critics. If you could imagine managing the largest […]

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Leadership in the Age of Big Data Analytics

With data availability and accessibility being at an all-time high, the analyst community is in big demand. The need for learning new enterprise grade technologies such as Hadoop and IBM Watson is becoming critical. Data is available in all shapes, sizes, quality and quantity. Increase in demand requires analysts to advance their skills to the […]

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Fundamentals of Digital Marketing and Analytics Strategy For 2014 – Part 1

Last year, I posted my take on the digital marketing strategy on the Rackspace blog while leading their digital marketing organization. This post is one of a two-part blog series, which extends the discussion further for 2014 and beyond. Digital marketing has evolved and the purchase cycle has become more complex, as marketers struggle to […]

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