Gartner’s Magic Quadrant, Cats, and a “Five-peat” for IBM

There you stand, the lone Marketing manager, out on the range. Just you, your lasso and a herd of cats. You’ve got your trusty steed by your side, but deep down, you know it’s not what you really need to succeed. For marketers, all too often, multichannel marketing can feel like this. Daunting. Complicated. Lacking […]

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Mobily Drives Business Growth and Boosts Average Spending with Personalized Marketing

Founded in 2004 in Riyadh by Etihad Etisalat, Mobily is the second-largest communications company in Saudi Arabia. It offers high-quality voice and data services to more than one million active subscribers, and generates annual revenues equivalent to approximately USD6.7 billion. After winning a 45 percent share of its domestic mobile market in just four years, […]

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