Sarah Gibb

Marketing in the Moment – Using Event-Based Marketing to Earn Customer Loyalty

Last weekend, I went on a little trip up the coast to celebrate my mom’s birthday. I booked the hotel online and, while I wanted to get the best deal, there was still uncertainty as to whether I was making the right choice. The moment of truth is really when you arrive at the property, […]

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Make Customer Experience Your True North

What do red plaid, 80s hair bands, and gravy-covered french fries have in common? If you live in Canada, the answer is obvious, it’s the rapidly growing phenomenon that is the franchise of Smoke’s Poutinerie. With over 100 locations opened throughout Canada in 6 years and new locations in the US, there is no stopping […]

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Meet the Marketing Dream Team

Great marketing starts with having a great team. You need the right people in place in order to create the kind of personalized, intuitive buying experiences customers have come to expect. All the members of the Marketing Dream Team combine their unique skill sets to create, produce, analyze, and optimize the various elements of a […]

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Storytelling for Brands: The Key to Customer Engagement

In business school, I had a marketing professor that told the most amazing stories. Years later, I can honestly say, I remember more from his class than any other. At IBM Amplify 2015, I attended a session with HSN’s Ramin Eivaz, SVP Strategy, Insight and Analytics, entitled Telling Stories that Connect at Key Moments in […]

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Thank You for Making it Easy to Give You My Money

It’s not often I’m surprised by good customer service; what’s more likely is my expectation of bad service is delivered. I recently purchased boots online at a well-known U.S. department store. Now, buying boots online can be hit or miss. So, when I shopped online, I knew that I’d have to order a couple different […]

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