Executive Business Advisor, Watson Customer Engagement

They Can’t Buy It If They Can’t Find It: 7 Tips for Improving Search to Boost Your Conversion

U2 has a song from the late 80s titled “I Still Haven’t Found What I’m Looking For.” Can you hear your customers singing that song? It is unlikely, because over 1/3 of them will just leave if your on-site search does not return the products they are looking for. Marketers and merchandisers should be concerned […]

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