Watson Commerce

What does IBM’s Watson wear to work? Carhartt, of course

To help Carhartt get in front of fast-changing customer preferences, they searched for a way to accelerate and enhance their analytics processes and found IBM Watson Commerce Insights.  If asked what comes to mind when you think about the workwear brand Carhartt, it’s likely images of rugged people running heavy equipment or working outdoors in […]

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5 Challenges Retailers Face Giving Customers What they Want

The online shopping experience is evolving faster than ever before. Today’s omni-channel retailers — whether they’re an exclusively online shop or bridging digital and physical experiences — need to master a host of different elements that translate into a fluid, dynamic shopping experience. Digitally empowered consumers want seamless experiences across all touch points and expect […]

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Not All Digital Commerce Platforms Are Created Equal

Find out what separates the leaders in both Gartner Magic Quadrant and IDC Marketscape reports Both Gartner’s Magic Quadrant for Digital Commerce and IDC’s first ever Marketscape for Retail Omni-Channel Commerce Platforms recently hit the streets. The leaders are a familiar bunch that includes IBM, SAP, Oracle and Salesforce. In looking at each graphic, it […]

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Beat Your Customers’ Digital Commerce Expectations to Win Every Time: Join Us for March Madness 2017

It’s no secret that today’s retailers struggle to keep up ever- increasing customer expectations for convenience, personalization, service and support. Staying relevant with customers and maintaining loyalty is a challenge, especially when there’s a never-ending stream of upstart competitors that are unencumbered by legacy systems and make it easier for them to engage customers in […]

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Digital Commerce Success in 2017: Out with the Old, in with the New!

For many, the holiday season is a time of reflection, both from a personal and professional standpoint. I won’t get too deep into politics and pop culture, but can’t reflect on 2016 without thinking about the 2016 US presidential election and the Chicago Cub’s finally winning the world series after 108 years. In my professional […]

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A Mistake You Can’t Afford to Make: Choosing the Wrong Digital Commerce Platform

Find out who Gartner named a leader in the 2016 Magic Quadrant for Digital Commerce The Gartner Group’s Magic Quadrant for Digital Commerce hit the streets this week, and the list of leaders looks familiar with IBM, SAP, Oracle—with a newcomer, Demandware, joining the ranks. Gartner Magic Quadrants always provide great insight into market trends […]

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What Does Omni-channel Commerce Mean for You?

In the world of e-commerce, the term “omni-channel retail” dominates the headlines of news stories and high profile industry and trade publications on a daily basis. Much like the term “Web 2.0” from a decade ago, writers use “omni-channel” to describe a wide range of commerce services and capabilities. I recently overheard someone say that, […]

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Gartner Finds e-Commerce becoming Critical in Industries Beyond Retail; IBM Named a Leader

Recently, Gartner, Inc released their annual report on e-commerce solutions, the Magic Quadrant for e-commerce. For the report, Gartner evaluated e-commerce providers that enable online sales for B2B & B2C commerce and facilitate the creation and continuing development of an on-line relationship with customers. Gartner states, “E-commerce continues to experience strong growth, impacting industries beyond […]

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Now’s the time to get serious about your mobile commerce strategy

Armed with smartphones and tablets, customers have seized control of the merchant/customer dynamic and have initiated a shift in the commerce landscape.  As reported in IBM’s Digital Analytics Benchmark data, the 2012 holiday shopping season saw tremendous growth in mobile shoppers with both sales over smartphones and tablets and mobile as a percentage of website […]

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