Where Does Your Program Stand? – Digital Analytics 3D Maturity Model

There are many Digital Analytics Maturity Models out there. And over the years they have become more and more complex. I developed one a while back that at the time was more complex then most of what people were using but I thought it needed the added dimensions. Now I think many models have gotten […]

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Staffing for Digital Analytics Success

There is a lot of discussion in the industry about the value of a good digital analytics analyst. Data in and of itself doesn’t really have any value. It is only when you use data to drive action that it becomes valuable. There are a lot of “analysts” who are really just report builders or […]

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