Worldwide Product Marketing Lead, Watson Commerce Insights

Get the most from your Magento Commerce platform with the power of Watson AI

There is no brand loyalty in retail anymore. Omnichannel commerce is the new normal and considered as the only customer touchpoint. Today, delivering an in-context and consistent customer experience across this touchpoint is what retailers are striving to achieve. No matter which commerce platform is used to drive eCommerce sales, today retail professionals are overwhelmed […]

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Merchandising Decision Making is Now Easy with IBM Watson Commerce Insights

In a recent report, the National Retail Federation projected online sales in 2017 will grow three times faster than in-store sales. The report suggests 51% of Americans prefer to shop online rather than in stores—a figure that jumps to 67% for millennials and 56% for Gen Xers. With Amazon accounting for 43% of online sales […]

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Conversational Commerce in Retail Delivers Personalized Customer Experiences in Context

We all need personal attention–from parents as son or daughter in family, from teachers as a student, from managers as an employee. I know I definitely get rattled when I don’t get it, and if anybody addresses me or sends any communication without trying to understand my likes or dislikes, it’s bothersome. Similarly, as a […]

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Cognitive Retailing: Art of the Possible in Inventory Management

There’s a lot of consumer research that shows there is nothing called “customer loyalty” or “brand loyalty” today. Consumers are loyal to the brands when they meet their personalized needs. In general, I am loyal to the brands I use, and I recommend brand loyalty to my friends. Recently I was planning to buy a […]

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Boosting Online Retail Sales with Artificial Intelligence

Globally, top internet players have captured 50% of the eCommerce marketplace. The “secret” contributing to their growth is digital intelligence from millions of customer interactions and transactions. The Digital consumerization has fundamentally changed consumer behaviors across the globe: There are 2.5 billion active Facebook, Twitter and YouTube accounts that are being constantly used by consumers […]

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