The Facts and Figures in Customer Experience and Digital Marketing Execution

A marketer’s ability to innovate and effectively exploit customer digital information is crucial for survival in today’s turbulent business environment. A new Econsultancy research report called The Consumer Conversation: The experience void between marketers and their customers commissioned by IBM found that a brands ability to innovate was being outpaced by consumer expectations. Econsultancy conducted research […]

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Seven top findings on current trends and truths in customer experience and digital marketing execution

IBM recently commissioned a new report with Econsultancy called, “Listening to the Customer – 7 New Research Findings.” The paper looked at marketers and consumers’ self-perception and the reality of what each thought. Econsultancy conducted research on more than 250+ marketing brands and more than 1,100 consumers to understand the importance of personalization. Econsultancy’s VP […]

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