Put aside department differences for better database marketing

Knowing how to leverage the enormous amount of data generated by our modern-day marketing ecosystem is a difficult but necessary task. We have a plethora of new behavioral data points and metrics that need to be considered. Here’s just a few things introduced this past decade:  smartphones, social networks, location-based technology and quick response (QR) […]

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Real-Time Data, For Real-Time Marketers

The science of email Marketing is changing and evolving because of tectonic shifts taking place in the digital communication landscape.  The surging popularity of social networking web sites and applications is creating a new sphere for consumers to engage with brands at a deeper level than ever before.  Booming smart phone sales are putting email […]

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New Day, New Tech – Do Something Different, Do It Better

We’re all so focused on our day-to-day responsibilities that we can’t see the forest through the trees. I recently spent a few hours with a client who was consumed with analyzing her campaign results. Although the most recent campaigns performed above average, her response was “how am I going to get this kind of lift […]

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