Mary Casey

Take Comprehensive Control of Your Marketing Ecosystem: MediaMath and IBM UBX

The marketing industry is rapidly shifting from broad to narrow audiences, from siloed channels to crossing display, social, mobile and video, and from counting clicks to declaring success based on customer delight. MediaMath has long been addressing this changing pace, supplying marketers with a global infrastructure to reach their targeted audiences at the scale needed […]

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Combining the Worlds of Adtech and Martech with MediaMath and IBM

MediaMath is thrilled to have participated in IBM’s Silverpop Amplify EMEA conference in London last week. The conference proved a great opportunity to celebrate our partnership with IBM and to connect with a diverse group of marketers looking to leverage new and innovative technologies to amplify their marketing strategies. A few key takeaways from this […]

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