Mark Simpson

IBM introduces new AI capability to help marketers understand campaign performance

Marketers have the burden of becoming smarter and faster – in a never-ending pursuit of creating memorable, high-impact customer experiences using only pixels on a screen and a handful of ideas, and quickly, before the customer loses interest. Most marketers lack necessary skills, budget, headcount and time to keep up with the increasing customer demand […]

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Reimagine Your Customer Experiences with Watson Marketing at THINK 2018

Are you among the 66% of marketing leaders who say their top marketing priority is to develop deeper, richer customer experiences?1 If so, are you getting the job done? And if not, what could be more important? Personalized experiences grow brand value, fuel strategic growth and can deliver five to eight times the ROI on […]

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