Mark Feffer

Discovery Is in the Details – Using Analytics to Understand Mobile App Performance

In our mobile world, apps are an indispensable tool for marketers to connect with customers and generate sales leads. The proof is in the numbers: In 2015, Dubai-based mobile developer Go-Globe found that 42% of all mobile sales generated by the top 500 merchants came from mobile apps. Also, that year, comScore reported that more […]

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