Black Friday Consumer Trends: 3 Quick Takeaways

As anticipated, Black Friday 2014 saw record online and mobile shopping sales. While these increases were expected, digging into the data reveals some interesting trends that could have implications for how retailers engage with consumers in the future. You can explore the latest statistics for yourself on the new IBM ExperienceOne Benchmark Live application available […]

Why More Clicks Will Be Happening on Mobile This Holiday Season

As mobile devices have grown in sophistication, they’ve become an integral part of our daily routine. Checking emails has become one of the most common uses of smartphones and tablets, with the percentage of opens on mobile devices hovering between 45 percent and 50 percent today versus 29 percent in January 2012. And given that […]