Laurence Leong

Understand and Grow Customer Relationships with an Excellent CRM Integration: SugarCRM and IBM UBX

In the digital world, customer journeys have become much more complicated than they used to be. Customers may research a product or service online or via social media, visit the vendor website, or react to paid or owned media. They may talk to a vendor and/or its competitors at a tradeshow, or they might get […]

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IBM Marketing Cloud and SugarCRM Are Teaming Up for Extraordinary Customer Experiences

We all know the importance of customer experience. Watermark Consulting published a great study on this showing that customer experience leaders outperform the S&P 500 by 35 points, and customer experience laggards post a return 45 points lower than the S&P 500. Yet, many organizations struggle with providing a consistent and optimized experience for their customers because […]

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