Laurence Leong

IBM Marketing Cloud and SugarCRM Are Teaming Up for Extraordinary Customer Experiences

We all know the importance of customer experience. Watermark Consulting published a great study on this showing that customer experience leaders outperform the S&P 500 by 35 points, and customer experience laggards post a return 45 points lower than the S&P 500. Yet, many organizations struggle with providing a consistent and optimized experience for their customers because […]

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