Laurie Hood

Which companies excel at real-time personalization?

We have talked a lot lately about real-time personalization, both logistically what it means to deploy an RTP solution and theoretically by showing examples of those doing it well. Add The Home Depot to that list of those companies doing it well. Dynamic personalization in retail Trish Mueller, the CMO of The Home Depot, was […]

Continue reading

Welcome Campaigns: Tips for Getting the Customer Journey off to a Strong Start

“You never get a second chance to make a first impression.” Whether you attribute the words to playwright Oscar Wilde, humorist Will Rogers or a ‘60s Madison Avenue ad campaign, there’s little denying their application in today’s digital marketing world. Take the classic welcome email, for example. When customers initially provide their email address, companies […]

Continue reading