Digital Experience

Is it time to rethink your intranet?

  Is your intranet an afterthought? A little outdated? With so many external digital experience channels to manage, some businesses have neglected their intranet. But maybe it’s time to think again — an upgrade to your intranet platform can have a real impact on your business. KFC is known for their recipes, like their secret […]

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The FIFA World Cup Store: more than a store, it’s a soccer experience

“We were able to come up with some really innovative solutions to bring content and commerce together in a very short amount of time.—Colby Walker, Senior Manager – Digital Experience, Soccer.com”       Did the World Cup inspire you this year? Or maybe your kids need new gear for their soccer teams this fall? […]

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The Masters: Tradition Meets Cutting-Edge

The power behind the performance “IBM designs, develops and delivers digital experiences for global sporting events including The Masters, Wimbledon and the US Open — but these capabilities aren’t all fun and games. The same technologies that perform competitive analyses for players and connect events with millions of fans can help your business outperform the competition and […]

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The US Open is in our court: IBM helps the US Open define a new era of Digital Experience

    The IBM Digital Experience at the US Open Picture this: You’re sitting on your couch next to your 8 year old son/daughter. Roger Federer thrashes out one last hit; it soars over the net and whirls past the head of Rafael Nadal. You feel the rush of excitement. You and your child celebrate. […]

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IBM Digital Experience Manager: Continuous innovation

  Want to be a digital experience innovator? Then choose the platform that has been leading the pack for 15 years   IBM Digital Experience Manager: Continuous innovation Today’s empowered consumers demand digital experiences with “wow” value, whether they’re quickly scanning your website for product information or signing in, hoping to complete a digital order […]

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Keep Moving Forward: Why Your Digital Experience Platform is Critical

    In today’s business landscape, your digital experience is your brand experience. Customers interact with your brand across a range of platforms, including websites, social media, external sites, mobile devices, and “beyond the screen” devices such as IOT, voice and virtual reality. As brands learn to navigate this fast-evolving environment, one thing is clear: […]

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The Digital Experience Changes Everything

    Think about your last marketing brainstorming session. Did specific channels, like mobile, dominate the conversation? Was the discussion centered on specific content types, like video or infographics? Many brands focus on channels and content because they’re tangible. However, by focusing on the details, you are likely missing both the bigger picture and the […]

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