Kevin Bishop

The Future of Engagement: How Smart Marketers Will Win in the Years to Come

In the past five years, our focus as marketers has been on using technology to understand who is doing what – for example, this mobile ID is using our app in this way, or this IP address is not responding to this offer.  More recently I have seen a shift from who is doing what […]

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Marketing Is a (Buyer) Journey, Not a Destination

Our marketing discipline is about to get a whole lot more interesting and I have the numbers to prove it. I’m referring to some eye-opening research. The CMO Club and IBM surveyed 100 Chief Marketing Officers (CMOs) to better understand where they are investing budget now and going forward. However, instead of examining the normal […]

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Inspired marketing: It’s all about the journey

What is it about marketers? Getting a group of them together creates all kinds of positive energy, great storytelling, and passion for our collective craft. That is doubly the case here in New Orleans, where the city’s infectious good times mentality is infusing the American Marketing Association 2014 annual conference with a heady buzz fueled […]

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Mo•men•tous

[moh-men-tuhs] adjective: of great or far-reaching importance or consequence: a momentous day Over the past few months, I have been blogging about moments that matter and their importance when it comes to meaningful customer engagement. And while truly momentous things don’t really happen that often, today is one of those days for me, for IBM, […]

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