Katie Devlin

Timing is everything when it comes to customer expectations

As quickly as the world is changing, there are still fundamental human connections and relationships that are more valuable than a “double tap” on an Instagram post.  Whether it’s celebrating a milestone birthday, gathering around the family table, or even a “just because” moment… each of these things represent people coming together to appreciate and […]

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The Influencer Impact on Instagram

I think we can all admit to spending endless amounts of time scrolling away during the workday – err, I mean on the weekends – following celebrities, friends, family, etc., on various social outlets. Social media, specifically Instagram, offers a highly refined search engine for whatever topic you may be interested in at that moment.  […]

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How Are You Measuring Your Digital Customer Experience?

Having spent a lot of time in an airport as of late, I had the opportunity to dive into IBM’s newly released CMO study. I found one statistic extremely surprising: 63% of CMOs are prioritizing investment around delivering deeper, more relevant customer experiences this year. Ok, so maybe this wasn’t a surprise to me and […]

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