Ken Bisconti

Introducing IBM Customer Experience Analytics

Yesterday, I had the honor of hosting the Customer Analytics keynote address at IBM Amplify 2016, where the theme is “Outthink Ordinary.” We covered a number of groundbreaking developments IBM has made in the last year and unveiled our latest innovation, Customer Experience Analytics. This solution will enable you to understand customer behavior and optimize […]

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Reduce Fraud and Customer Disputes

Customers expect a great experience across all channels in your organization. Customer experience has become a key differentiator for many organizations. What happens when there is a customer dispute or when fraud occurs on your website? You need the tools necessary to determine if it is a legitimate customer challenge or fraudulent activity. When it […]

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How to Acquire the Right Customers

Today’s customers are more demanding and empowered than ever before. They are fast-paced and interact with brands across multiple channels. For marketers, this surge in digital interactions has introduced a host of challenges. Organizations should be able to meet customer expectations for a relevant, seamless experience across all channels. Marketers are constantly looking for ways […]

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Boost Your Results by Optimizing the Customer Journey

With the proliferation of smart phones and tablets, an experience with your company is just a tap away. Your customers can now access your brand at anytime from anywhere. This increased contact is a double-edged sword. It presents unprecedented opportunities to connect on a personal level with your customers and create a lasting, long-term dialog […]

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Delight Your Customers with Exceptional Service

With so many touchpoints consumers can interact with companies and individuals, today we are empowered to take control of how we want to engage with businesses. As millennials accelerate the pace at which they adopt technology moving from laptops to mobile devices to wearable gadgets, companies not only offer customer support via phone or email […]

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Introducing Customer Analytics Solution Patterns to Drive Five Common Business Goals

As online traffic and sales continue to increase, accelerated by the explosion of mobile devices, omni-channel interactions have become the norm. As always, businesses want to acquire the right customers, deliver outstanding customer experiences, understand their customers’ journeys, serve and delight customers and minimize fraud. To do this effectively in 2015 requires a keen understanding […]

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