Joelle Kaufman

How to Build a Data-Infused Bridge Between Digital Marketing and Merchandising

Retailers too often find themselves living in a world where marketers are from Venus and digital merchandisers are from Mars. The two professionals are on the same team — sometimes in the same office — and yet they wind up seeing the world in different ways. Marketing, especially in 2016, is overwhelmingly data-driven and marketers […]

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