Jay Henderson

The IBM Marketing Cloud is here!

Hot off the press, I have some exciting news to report. Yes, I know the weekend is about to start, but that’s not what I’m hinting at. On Tuesday, we went live with the new IBM Marketing Cloud. After months of blood (planning), sweat (integration and innovation), and tears (code) from our development, sales, marketing, […]

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Results and Surprises from the 2015 Email Marketing Benchmark Study

Some say that August is the Sunday of summer, but after a tough Boston winter, I will be enjoying summer until October 1. With the launch of our IBM Marketing Cloud, my son’s baseball schedule, and more than a few beach cookouts, this summer has been nothing short of crazy. While I’ve been busy grilling […]

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Retailers Benefited from Generous Gift Givers this Valentine’s Day

Despite bitter temperatures across the US this winter, consumers embraced Valentine’s Day shopping wholeheartedly. Based on new data from IBM Digital Analytics Benchmark, you spoiled your loved ones this year … specifically, overall online shopping rose 10.2% during the week of Valentine’s Day compared to the same period in 2014. After spending hours reading candy […]

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Let’s talk turkey

This week on #MediaChat: holiday readiness. In these dog days of summer, consumers are on the hunt for sunscreen, bathing suits, and outdoor furniture. And thanks to the heat and humidity, Christmas couldn’t be further from the minds of summer shoppers. But that’s not the case for retailers and marketers – July marks just three […]

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Join The Conversation – @Jay_Henderson Discusses Upcoming #SmarterCommerce Global Summit And Customer Engagement On #MMChat

Are you an “essential” brand to your customers? Winning brands earn an essential role in their customers’ lives by capitalizing on moments that matter and playing by the new rules of engagement. Knowing each customer in context, delivering personally relevant and rewarding experiences, and co-creating authentic brand experiences  leads to the Holy Grail of marketing: […]

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The Evolution Of Mobile Marketing

By February, those who decided to pursue a New Year’s resolution are taking stock of whether or not they’ve stuck with it. Sadly, according to the Journal of Clinical Psychology, 54 percent of Americans give up on their New Year’s resolutions within six months. But for those marketers out there, there is one resolution I […]

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Service So Good It Is Marketing: 7 Ways To Amp ROI With Customer Analytics

Customer analytics is not new, but it’s becoming a focal point of how to increase marketing success and revenue. “Good marketing feels like a service, and the service is so good that it’s marketing,” said Jay Henderson, Strategy Director, Enterprise Marketing Management for IBM in a recent webinar as part of the DMA Analytics Council […]

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It’s the year of the mobile shopper … and I mean it this time

It seems like every year, the retail pundits predict that this will finally be the holiday season that mobile shopping comes of age. (Hello, self.) Well I think we can all finally retire that prediction and definitively chalk that up in the win column. Based on what we’re seeing from Black Friday and Thanksgiving returns, […]

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Making Their Lists and Checking Them Twice

Did you know there only eight more weekends until Christmas? Have you launched into your holiday shopping yet? The Thanksgiving holiday is looming, and along with it, the unofficial start of the holiday shopping season. I suspect that many of you have at least begun researching what you’ve going to give your loved ones. My […]

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Beat the Summer Heat with Cool Holiday Thinking

Today, heat waves are sending the mercury well above 90 across much of the U.S. We are clearly in the thick of summer’s sweltering heat.  For me, it feels like the perfect time to grab an ice-cold beverage and plan for cooler times.  That’s right, now is the perfect time to start planning for winter. […]

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Will this 2012 Holiday Be Remembered as the Year of the Couch?

How many sales from a mobile device does it take to screw in a light bulb? OK, so maybe that doesn’t make sense. How about this? How many online sales from a mobile device does it take for chief marketing officers to plug mobile commerce into their overall online commerce strategy? The answer lies somewhere […]

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Explore the Evolving Role of Marketers

One of the major themes we’ll be addressing at the IBM Smarter Commerce Global Summit in Madrid is the idea of the connected customer. It’s no surprise that customers are embracing and utilizing technology in all aspects of their lives through an array of devices and channels. These technologies have enabled customers to become truly […]

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