Jeremy Waite

Welcome to Your New Marketing Reality

The first IBM marketing presentation I ever heard opened with the quote, “It was the best of times, it was the worst of times.” That famous quote, taken from Charles Dickens’ A Tale of Two Cities, seems to sum up the current state of marketing. Marketing today: tech drives innovation…and anxiety On the one hand, […]

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How to Talk to People, Not Segments: The Evolution of Real-Time Personalization

If I had $1 for every time I heard a marketer say “there has never been a more exciting or challenging time to be a marketer” I would be a rich man. This week marks my one year anniversary of working for IBM within the customer engagement team, and I have lost count of the […]

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