Fix Your Funnel – The Very, Very Top of It!

In my last two posts, I focused on analyzing and optimizing your funnel once visitors had gotten to your website. But there is an even bigger opportunity to ‘widen the top of the funnel:’ the ability to optimize your marketing programs so you get even more visitors to visit your website in the first place! […]

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Retargeting in a B2B World

Retailers have long known the value of a good retargeting program.  And although retargeting has been around for years, current technology allows Marketers to create highly personalized retargeting campaigns perform better than ever. What is Retargeting? If you’ve done any online shopping, or even browsing, chances are you’ve experienced retargeting.  Have you ever received an […]

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