Jeremy Roberts

Increase Personalization with Your Customers’ Social Behaviors: SoHalo and IBM UBX

Today’s consumer social behaviors are quickly becoming the standard method of communication between business and consumer. SoHalo, integrated with IBM UBX, empowers marketers to acquire, engage and convert customers by motivating, measuring, and rewarding digital and social actions. This integration increases the personalization that marketers can deliver using social behaviors and social CRM data for […]

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The Power of Mobile Wallet Marketing: Vibes and IBM Universal Behavior Exchange

Together with IBM UBX, Vibes drives significant value to the marketer by using Mobile’s power of instant communication to facilitate the purchase cycle and improve the customer journey. This partnership allows marketers to leverage any mobile channel to trigger marketing messages that drive awareness, engagement and loyalty on the device used most by consumers. Vibes’ […]

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The IBM Universal Behavior Exchange Ecosystem is Growing

Last month, IBM released Universal Behavior Exchange (UBX) as part of the IBM Marketing Cloud and IBM Commerce offerings. With UBX, marketers can quickly take control of their customer data in one easy click and connect UI, powered by an ecosystem of Business Partner and IBM marketing solutions. What used to be a disparate set […]

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IBM Universal Behavior Exchange (UBX) Solves Customer Engagement’s Biggest Challenge

Today’s marketer understands that the customer journey occurs across multiple channels and devices, including mobile, desktop and tablet. They know that customers like to research and review products across devices, platforms, and sites and make informed decisions based on previous customer experiences, price, timeliness, and feasibility to purchase. Because of this, marketers struggle to understand […]

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