An Amazon Sized Challenge for Retail Leaders

The following is a guest post by Bryan Eisenberg, CEO of IdealSpot. Jeff Bezos created a retail juggernaut. He did not do it overnight. He had the foresight to see where the Internet and digital retailing were headed. He was willing to leap full force in front of the curve before other retailers knew what […]

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Podcast: REI Stays Ahead of the Competition by Reducing Costs and Increasing Efficiency with IBM B2B Cloud Services

IBM InterConnect 2016 – REI Session Preview Nicole Gressa and Kate Compton, Senior Analysts for REI Vendor Operations, discuss their upcoming session at IBM InterConnect: How REI’s B2B Cloud Reduces Costs, Increases Efficiency and Keeps Us Ahead of the Competition. The session takes place Feb. 22, at 4:30 p.m. PT in Mandalay Bay North Convention […]

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Today’s Most Successful Customer-Driven Marketers Are Also Revenue-Obsessed

Never has it been tougher to be a CMO. Not only do marketers need to keep up with the growing marketing technology landscape, but they also need to rapidly respond to changing trends. CMOs are also tasked with growth and demand generation, while finding ways to deliver a cohesive story in a multi-channel environment. Given […]

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Overcoming Barriers to Multichannel Marketing Success

The following is a guest post by Youtse Sung, Sr. Manager, Global Programs at EPiServer, an IBM Business Partner. In partnership with Digital Doughnut, EPiServer recently surveyed over 200+ marketers to find out how they are tackling multichannel marketing. The resulting report presents an overview of single-channel, multichannel and omni-channel strategies, as well as insights […]

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The Secret to Creating “Endless Aisles” for Omni-channel Retail Customers?

The following is a guest post by John Tremonte, Alliance Sales Executive at Pitney Bowes Software, an IBM Business Partner. Q: The Secret to Creating “Endless Aisles” for Omni-channel Retail Customers?  A: Order Fulfillment and Shipping Shoppers judge and compare retailers on countless factors, from the measurable–the cost, quality and range of their products–to the […]

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Reinventing a Classic: Marks & Spencer Wins in the Digital Age

Marks & Spencer wins in the digital age by promising—and delivering on—a new formula for success  Since its founding in 1884, generations of Brits have relied on retailer Marks & Spencer for food favorites like tea and sausage rolls, as well as general merchandise including apparel. Although the company opened as a single stall in […]

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5 Critical Considerations for Cloud-based E-commerce

The following is a guest post by Jerry Lewis, VP Commerce Platforms and Client Strategy at Astound Commerce. With the ever-growing list of software-as-a-service (SaaS) and cloud-based providers of e-commerce solutions, it’s becoming difficult to understand all the options, let alone differentiate among them or choose from them. A Google search for “cloud e-commerce providers” […]

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Behind the scenes: Developing Finish Line’s Winner’s Circle Loyalty App

The following is a guest post by J.M. Huret, a Senior Software Architect at PointSource, an IBM Business Partner.   It’s a problem experienced by businesses everywhere…and PointSource and Finish Line recently partnered together to solve it. Loyalty and rewards programs offer great benefits to customers, but those benefits are not always easily accessible and […]

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Delivering Smarter Loyalty Programs with IBM Commerce

The following is a guest post by Jane Ricciardelli, CMO of Exchange Solutions. Loyalty programs are table stakes for retailers these days. But, with all the money that marketers spend on loyalty promotions and programs, do they truly increase customer engagement and provide value to the organization? A recent Colloquy study showed that although there are […]

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The Business Case for Personalization

The following is a guest post by Kevin Young, Vice President of Marketing at Monetate, an IBM Business Partner. A handwritten thank-you note. A skinny latté from the barista who has your usual drink committed to memory. The bookstore clerk who suggests an unexpected title to pair with the book you came in for. Retailers […]

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Marketing as you know it is going agile

The following is a guest post by James Norwood, SVP Strategy and CMO at EPiServer.   Traditional marketing has been turned on its head by increasingly disruptive technology and the connected customer. It’s not enough to plan campaigns and follow best practices anymore; as a marketer you have to be agile. Why is that? Because […]

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Four Best Practices for Optimizing Lead Generation and Qualification

The following is a guest post by Tom Masotto, Vice President of Business Development, ON24, Inc, an IBM Business Partner. According to the 2015 Demand Gen Report Benchmark Study, 73% of marketers say webinars are their most effective tactic for generating qualified leads for their sales funnel. Furthermore, 65% of marketers believe webinars are the […]

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