L. Erik Bratt

Tag Management: The New Data Foundation for Personalization?

Personalization has long been a buzzword in marketing circles but 2016 is the year that brands will finally embrace the practice as a “must-have” initiative, according to a new survey by Forrester Research. Based on spending priorities for digital experience delivery, brands identified their two top priorities as “redesigning the user experience” at 69% and […]

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