Reality Marketing: Integrating Customer Data

Marketers have plenty of good intentions when it comes to their desire to have a common view of the customer. Our IBM State of Marketing Survey 2012 in fact showed that 85 percent of marketers would like an integrated marketing suite to gain a better line of sight on their campaigns and customers. But sometimes […]

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Digital Lone Wolf or Leader of the Pack?

That howling you might be hearing in the sacred halls of your market department is likely no ordinary True Blood-like werewolf; it’s your organization’s digital marketer. Digital marketer howling, even snarling at traditional marketing colleagues, is clearly a symptom, according to available corporate folklore, of working in silos. What’s worse, this functional solitary confinement means […]

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Succeeding Today Takes an IT and Marketing “Odd Couple”

Today IBM is unveiling its latest “State of Marketing” study, which surveyed more than 350 marketing professionals across a wide range of industries and geographies. The news continues to place the spotlight on a topic that is critical to any business looking to succeed in the era of the multi-channel, empowered consumer. And in order […]

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