Have You Identified Your Customer Personas?

The majority of businesses regardless of industry will have more than one ‘typical’ customer. These different customers should be studied to create personas that your business can then use to ensure all communications, branding and digital real estate are designed to appeal and cater to the majority of your customer base. It is impossible to […]

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5 ways to personalize your site content via IBM Marketing Center

Customers and potential customers are providing insights every time they interact with your company, regardless of channel.  Via IBM Marketing Center when recognized visitors are on your website you can personalize their experience using historical and real-time data. IBM Marketing Center is a SaaS solution that allows a company to use personalization across websites, mobile […]

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