Catrina Boisson

Five Reasons You Should Be Mapping Your Customer’s Journey

[Co-authored by Dan Gesser, IBM’s Marketing and Customer Engagement Subject Matter Expert.] A recent study from Gartner suggested that by 2016, 89% of CMOs expect to differentiate on customer experience. There is no denying that in the world of today’s empowered consumer, customer experience is the new battlefield. The problem? Gartner also revealed that only […]

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