At Target, Guests Rule!

Target is famous for being a trendsetter. Sharp pricing and expert merchandising draw shoppers from millennials to baby boomers – making it one of  the largest discount chains in the U.S. What is truly remarkable about Target is how it’s continually transforming itself to meet the demands of the market and, more importantly, to respond […]

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Social Business Meets Smarter Commerce

I went to the movies recently to see Skyfall, the latest offering from the Bond franchise. I highly recommend it, by the way; you’ll lose yourself, undoubtedly, in the pyrotechnics and the unrelenting action. But what really got me thinking wasn’t so much the movie as much as the MGM logo that flashed across the […]

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Cyber Monday Is More Important than Ever

It’s the Monday after Thanksgiving and most everyone is back in the office. But I wonder how many people, while plowing through their to-do lists and meetings, are actually keeping a weather eye on Cyber Monday sales and deals. The Cyber Monday—the first Monday after the Thanksgiving weekend—first emerged as a shopping phenomenon in 2005. […]

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CMOs: Marketing to the “One,” not the “Billions”

I was channel surfing the other night and caught a glimpse of a Wendy’s commercial. Wendy Thomas herself—she of the red hair and braids—looked straight at the camera and said, “Some places like to talk about the billions served.  At Wendy’s, we never gave much thought to billions. We’re focused on the one; the one […]

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CMOs Take Note: Why Commerce is All about Customer Collaboration

Perhaps because it’s an election year, I found myself recently spending a quiet weekend afternoon thinking about Team of Rivals, by Pulitzer-prize winning historian, Doris Kearns Goodwin. The book thoughtfully analyzes President Lincoln’s approach to building a cabinet of advisors, assembling a strong team of erstwhile competitors able to present and defend strong opinions that […]

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Saying Adios to Madrid: Reflections on the Digital Lifestyle

I spent the better part of last week in Madrid at our Smarter Commerce Global Summit and as usual, I found myself on the flight home thinking about what I’d learned from my colleagues, clients and partners. Smarter Commerce, when reduced to its very essence, comes down to strategically investing in technology in order to […]

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Fast Four with Craig Hayman

1. So, what’s bringing you to the Madrid Summit? Last fall I had the honor of delivering the opening keynote address at our very first Smarter Commerce Global Summit, which was held in San Diego. I guess the feedback from attendees was pretty good because I’m doing the same thing in Madrid. This time, I’m […]

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Update from Madrid: Asking Businesses “What If?”

I’m in Madrid at the Smarter Commerce Global Summit and have just wrapped up my keynote speech. I thought I’d take this opportunity to share some highlights with you. In composing my thoughts, I came across the work of Sandra Ball-Rokeach, a professor at the Annenberg School for Communication and Journalism at the University of […]

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I am the Connected Customer (and So Are You)

In the last week, I’ve read two different articles—the first in The New Yorker and the second in GigaOm—that point out either subtly (in the case of The New Yorker) or overtly (GigaOm) that our use of Big Data is changing business in much the same way that data analysis changed the game of baseball. […]

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Join Me in Madrid: Smarter Commerce and the Empowered Customer

Geographic boundaries have no meaning in an online world. Today’s customers—wherever they may be—expect a radically different approach to commerce. I mean come on, haven’t we all at some point changed our opinions about a brand based on a Facebook page, a mobile app, or a clever Twitter campaign? On Tuesday, May 22nd, during the […]

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Smarter Commerce Continues Momentum with Emptoris Acquisition

What a year! As 2011 comes to a close, I’m reminded again of the power customers hold in reshaping businesses around the world. The era of mobile and social networks has changed the commerce equation, shifting control from the seller to the buyer. Smarter Commerce helps businesses adapt to and capitalize on these changes. At […]

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Online Retail by the Numbers

I’m spending today with a group of industry analysts at our annual Analyst Connect event. At the top of our agenda is a discussion about Smarter Commerce, our approach to finding better business processes related to the buying of goods and services, the selling of those goods and services, the marketing that occurs before they […]

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