Smarter Commerce and Analytics to Revolutionise the 4 Ps – Part 1: Price

Do you remember the” Marketing Mix?” What about “the 4 Ps?” The Marketing Mix (or 4 Ps) is a traditional approach to understanding four key factors when taking a product or service to market. The 4 Ps are one of the most well know approaches to marketing, often forming the cornerstone of many marketing decisions. […]

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Capitalising on Mobile Moments

Increasing internet speed (4G & Broadband), advancements in mobile devices and the applications they run are all factors driving increasingly sophisticated and relevant mobile experiences for customers. These advances offer organisations the opportunity to harness this technology and capitalise on mobile moments. What is a mobile moment? A mobile moment refers to interactions between organisations […]

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Data is driving the customer experience

Recently, I was told an interesting story by a friend about a less-than-optimum experience he had with a well-known service provider. My friend’s experience exemplified some of the key challenges that many organisations face in relation to effectively sharing data across channels. Organisations that are not using data are missing out on the opportunity to […]

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Four tips to capitalize on the ‘Showroomer’

Around the world and here in Australia, many retailers are beginning to adopt omni-channel strategies with the intent of creating a unified customer experience across both digital and physical channels.  Though these efforts are designed to help attract and retain customers, many are finding it difficult to hold onto their customers, citing diminishing loyalty as […]

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