IBM Cognitive Engagement Specialist

Implementing AI and Cognitive Technologies as Part of Your Digital Strategy

Traditionally, eCommerce was only used within a retail context. Now, eCommerce applies to virtually all industries; including B2B and B2C companies. With respect to “online commerce,” engagement is all about incorporating journey mapping and real-time interactions. The new norm is “conversational commerce,” a term coined by Forrester as technology that provides guided, contextual, dialogue-based engagement. […]

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