Celebrating International Women’s Day at IBM

In honor of International Women’s Day and Women’s History Month, we wanted to celebrate some of the incredible women leaders that we work with on a regular basis at Watson Customer Engagement. We hope the insights and advice shared below serve as a source of inspiration and empowerment for you on this day and beyond! […]

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Are you ready for 2025?

This post is part of The Future Project 2025 series. Follow along as IBM thought leaders and futurists envision the impact of big data and analytics on commerce. When we think about where we will be in 10 years, it’s hard to say. Some of the things we will be using haven’t even been invented […]

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Integrating Social into Your eCommerce and CRM Strategy

Today, according to the CMO Council, more than 150 million people are using mobile to research and shop online. As a result, the marketing funnel is no longer a linear process. Customers are entering at all different points—through the bottom, the top and even the middle of the funnel. But regardless of where they enter, […]

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