Adam Orentlicher

A New View of eCommerce: General Availability of Commerce Insights and WebSphere Commerce V8

eCommerce is in a continuous state of transformation. Every day, online merchandisers, marketers, and product managers try to figure out the next action to drive sales; developers try to figure out how to make a rapid change to a store in an effort to enable the business; and vendors innovate to transform the way “someone” […]

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A Conversion of One Just Got Easier with IBM and Adobe Experience Manager

I’m sure you’ve all heard the message that Commerce is no longer about B2C. It’s about C2B—putting your customers at the heart of your businesses. This increased customer focus drives an unprecedented need to continually extend and innovate the omni-channel experience. We used to talk about marketing segments. We now have a segment of one. […]

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