Evolving a 105 Year Old Brand with Cognitive Marketing

What do coffee grinders, cheese slicers and clocks have in common? They are some of the earliest products offered by IBM and, as Jon Iwata, SVP, Marketing & Communications at IBM reveals, they are tools that provide certainty in business. In the final episode of Above the Clutter with Pete Krainik, Jon shares what has […]

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Emotion, Effectiveness and Ease Drive Customer Loyalty

Forrester’s Forum for Customer Experience Professionals is off to a great start here in New York City. Coming to industry events such as this is one of my favorite things about my job. I get to hear testimonials from professionals across various industries focusing on delivering a superior customer experience. Of the sessions I attended […]

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Our ecosystem delivers power to the people

I just attended another IBM ExperienceOne customer forum, this time in hometown New York City. While there, I had the pleasure of meeting once again with the great folks from RiverPoint, one of our awesome IBM Business Partners. Our Business Partners come in all flavors, and the options and support they bring to clients every […]

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Tip your cap (and hit play) to celebrate these All Stars

As temperature sizzle in the US, it’s time for a tip of my (Mets) cap to the boys of summer who are readying their bats for the annual MLB All Star game (July 15 at Minneapolis’ Target Field). This battle between baseball’s best is a great place to witness the clash of titans of the […]

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