Alisa Maclin

Moments that captured the audience

Smarter Commerce Global Summit 2014 attracted over 4500 attendees and covered a lot of ground, showcasing the latest innovation and thought leadership around how businesses today can succeed and differentiate across buy, market, sell and service processes. While I can’t possibly cover everything here, I wanted to share just a few moments I took away […]

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Better by Design: Customer Experience for the Way You Live

I read (and then re-read) an insightful piece in the New York Times last week: The End of the Offline World as We Know It?, by Jenna Wortham. Wortham’s article was actually a summary of readers’ reactions to an earlier article she had written about unplugging and learning to live in the moment. Both times, […]

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Using Smarter Commerce to Drive Revenue, Build Loyalty and Stay Ahead of Demand

If I were to ask any executive team who their company’s Chief Executive Officer is, not only would they answer immediately and emphatically, they’d probably think it the dumbest question they’d heard in a long time, indeed. But what if I were to ask that same team who their Chief Executive Customer is? Now that […]

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Special Sneak Peek Alert: Watch first-ever IBM Smarter Commerce commercial before it airs

On January 1, 2012, IBM will unveil its first TV commercial for Smarter Commerce during the ESPN Sunday NFL Countdown and on January 2nd during the Fiesta Bowl. But in the spirit of the holidays (and because we think it’s better to give than to receive), we’re offering all of you an early sneak peek; […]

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