Marketing

Innovating with AI and Blockchain for Professionals

Share this post:

We recently announced a definitive agreement under which HCL Technologies intends to acquire a select number of IBM marketing and commerce software products. HCL is a valued IBM partner with whom we already have a development partnership with, in support of the products in the announcement. HCL and IBM expect to close the transaction in mid-2019, subject to completion of applicable regulatory reviews.

This announcement enables us to sharpen our focus on AI, Analytics and Blockchain-powered innovations for business professionals. In April, Gartner forecasted the value of global AI business to total $1.2 trillion in 2018 and $3.9 trillion by 2022. There is a massive value creation opportunity that AI brings. AI is a tool that helps industries and professionals gain critical insights from the avalanche of data, to help them make better decisions, drive better outcomes and market opportunities. This particular computing shift is one that will be enterprise driven, and in IBM’s view, where all industries can win.

The research and development investments we’re making in emerging technologies including AI and Blockchain are strategic to how our enterprise clients drive business value today and in the future. Applying this technology across marketing, in AI customer service platforms, in supply chains and more will provide a competitive advantage across every industry and this will be increasingly true in 2019.

To learn more about our path forward and areas of focus, please check out the following links:

We are excited about the future. We hope you are too.

General Manager, Watson Customer Engagement

More Marketing stories

Turning Supply Network Complexity Into a Competitive Advantage

Discover how one company delivered superior CX with improved order management Manufacturing giant Parker Hannifin Corporation had a problem. It had dozens of decentralised divisions making hundreds of thousands of products and selling them through a network of thousands of distributors. With a supply chain this complex, Parker was concerned that its approach was fragmented, […]

Continue reading

With a little help from our friends — more DX Lab Days coming soon!

Pulling together amazing digital experiences requires teamwork, creativity, and a little know-how (or a lot!).  Sometimes you need a little help from your friends to get there successfully.   One of the ways you can do this is by collaborating with your peers in other companies and industries who are working toward the same objectives. […]

Continue reading

Does my fulfillment operation really need AI?

  The answer to this question? It depends! How many stores and distribution centers (DCs) do you have? If you only have a handful, then you may not get a large return on your AI investment. However, if you have more than 20 stores and DCs, AI can provide your company with many great benefits. […]

Continue reading