Marketing

IBM Watson Marketing named a leader in customer analytics solutions

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We are tremendously proud to share that IBM was ranked as a Leader in The Forrester Wave™: Customer Analytics Solutions, Q2 2018 report!

About the report

The Forrester Wave report provides an assessment on a new type of customer analytics software categorized as “do-it-for-me” (DIFM) and evaluates key criteria for marketing and CX buyers to think about when considering today’s marketing analytics and predictive insights challenges.  The report focuses on two Watson Marketing customer insights products including Watson Marketing Insights (WMI) and Watson Customer Experience Analytics (WCXA).  According to Forrester, they state that, “Marketers and CI pros looking for strong insights out of the box should consider adding Watson to their teams.”

Insight-driven marketers

More than ever, today’s marketing professionals are under enormous pressure to make data-driven decisions by quickly translating data into insights and insights into marketing actions, designed to win, serve and retain customers.  Marketers today need to quickly and cost-effectively deliver insights that drive key business decisions.  DIFM analytics tools, especially with AI capabilities, can greatly reduce the cost and time associated with reliance on data professionals to convert data to insight. Therefore, DIFM-tools are becoming essential for marketers seeking to nimbly enhance their core competencies and to accelerate company growth.

AI-powered marketing

It’s important to note that despite the core benefits of DIFM customer analytics solution, these tools are not intended to replace data professionals but rather complement existing resources and Do-it-Yourself (DIY) analytics tools.  Both Watson Marketing Insights and Watson Customer Experience Analytics are designed to drive smarter marketing as well the analytical transparency to establish trust within your marketing organizations.  IBM Watson Marketing AI-powered capabilities provide valuable insights and recommend actions that help marketers increase conversions and boost customer loyalty.  Forrester notes, “WMI (Watson Marketing Insights) not only offers out-of-the-box access to churn propensities, lifetime value, and engagement metrics, it also recommends target audiences based on predicted business impact.” Forrester even goes further stating, “WCXA (Watson Customer Experience Analytics) excels at journey analytics, automatically identifying points of customer “struggle.”

If you’re interested in reading more about the Forrester Wave report, click here to access it.  To learn more about our Watson Marketing Customer Insights products, click here for WMI (Watson Marketing Insights) and WCXA (Watson Customer Experience Analytics)

 

Global Product Marketing, Watson Marketing

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