IBM Watson Marketing named a leader in customer analytics solutions

Share this post:

We are tremendously proud to share that IBM was ranked as a Leader in The Forrester Wave™: Customer Analytics Solutions, Q2 2018 report!

About the report

The Forrester Wave report provides an assessment on a new type of customer analytics software categorized as “do-it-for-me” (DIFM) and evaluates key criteria for marketing and CX buyers to think about when considering today’s marketing analytics and predictive insights challenges.  The report focuses on two Watson Marketing customer insights products including Watson Marketing Insights (WMI) and Watson Customer Experience Analytics (WCXA).  According to Forrester, they state that, “Marketers and CI pros looking for strong insights out of the box should consider adding Watson to their teams.”

Insight-driven marketers

More than ever, today’s marketing professionals are under enormous pressure to make data-driven decisions by quickly translating data into insights and insights into marketing actions, designed to win, serve and retain customers.  Marketers today need to quickly and cost-effectively deliver insights that drive key business decisions.  DIFM analytics tools, especially with AI capabilities, can greatly reduce the cost and time associated with reliance on data professionals to convert data to insight. Therefore, DIFM-tools are becoming essential for marketers seeking to nimbly enhance their core competencies and to accelerate company growth.

AI-powered marketing

It’s important to note that despite the core benefits of DIFM customer analytics solution, these tools are not intended to replace data professionals but rather complement existing resources and Do-it-Yourself (DIY) analytics tools.  Both Watson Marketing Insights and Watson Customer Experience Analytics are designed to drive smarter marketing as well the analytical transparency to establish trust within your marketing organizations.  IBM Watson Marketing AI-powered capabilities provide valuable insights and recommend actions that help marketers increase conversions and boost customer loyalty.  Forrester notes, “WMI (Watson Marketing Insights) not only offers out-of-the-box access to churn propensities, lifetime value, and engagement metrics, it also recommends target audiences based on predicted business impact.” Forrester even goes further stating, “WCXA (Watson Customer Experience Analytics) excels at journey analytics, automatically identifying points of customer “struggle.”

If you’re interested in reading more about the Forrester Wave report, click here to access it.  To learn more about our Watson Marketing Customer Insights products, click here for WMI (Watson Marketing Insights) and WCXA (Watson Customer Experience Analytics)


Global Product Marketing, Watson Marketing

More Marketing stories

Turning Supply Network Complexity Into a Competitive Advantage

Discover how one company delivered superior CX with improved order management Manufacturing giant Parker Hannifin Corporation had a problem. It had dozens of decentralised divisions making hundreds of thousands of products and selling them through a network of thousands of distributors. With a supply chain this complex, Parker was concerned that its approach was fragmented, […]

Continue reading

With a little help from our friends — more DX Lab Days coming soon!

Pulling together amazing digital experiences requires teamwork, creativity, and a little know-how (or a lot!).  Sometimes you need a little help from your friends to get there successfully.   One of the ways you can do this is by collaborating with your peers in other companies and industries who are working toward the same objectives. […]

Continue reading

Does my fulfillment operation really need AI?

  The answer to this question? It depends! How many stores and distribution centers (DCs) do you have? If you only have a handful, then you may not get a large return on your AI investment. However, if you have more than 20 stores and DCs, AI can provide your company with many great benefits. […]

Continue reading