It’s Wedding Season: Say “I Do” To This Integration and Watch Your Sales Multiply Ever After

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“Through their innovation and expertise, was able to deliver a multi-channel registry system to us that yielded immediate and significant positive results.”
Beth Anne Ages, Director, The Registry at Boscov’s


Wedding season is in full swing. That means plenty of brides and grooms are headed down the aisle. It also means a huge opportunity for you to grow your sales and expand your customer base.

How so? Well, let’s do a little math.

According to recent data pooled from the U.S. Census Bureau and other wedding industry resources*, there are, on average, just over 2 million weddings in the U.S. each year. If the average couple invites around 120 guests, and the average value of a wedding gift is $100, total gifts purchased can easily exceed $8,000 or more.

Now, imagine if those gift sales were yours. Well, when you add a universal gift registry powered by IBM partner to your site or store, anything’s possible!

More than 90% of engaged couples create wedding registries because they want a diversity of gifts that reflect their personal tastes and lifestyles. Universal gift registries give retailers of all sizes the opportunity to tap into an $18B (and growing!) industry that used to be dominated exclusively by department stores and superstores.

Here’s how it works. When your merchandise and store name appear on a registrant’s gift list, it enhances your visibility (and ultimately your revenue) because it introduces your products to a whole new pool of buyers, those purchasing the gifts.

But the benefits don’t end there. Not only does a universal gift registry make life easier for registrants because they can add whatever they want, from wherever they want, it makes life easier for you because you don’t have to build a registry system of your own.

Cost-effective, customized for your brand, and easy to install (it “plugs” right into your WebSphere Commerce platform), a universal registry may be just what you need to drive your business forward.

Today’s couples want more than traditional tabletop patterns and matching towel sets. They’re asking for furniture, electronics, sports equipment, tools for DIY projects, even experience gifts, and what you sell can fit in nicely among them.

Deliver an enhanced customer experience with a universal gift registry. Those who use universal registries appreciate the ability to organize and manage everything on one aggregated list. A universal registry is also conenient for friends and family to shop from. No more driving to the store to print out a mile-long list of items that may or may not be in stock.

Learn more about MyRegistry for commerce. is the largest universal gift registry software provider to U.S. and Canadian retailers. Businesses that use the company’s customizable, scalable, end-to-end gift registry solution are able to tap the massive (and growing!) gift industry. Easy to implement, cost-effective, and quick to market, with precise reporting and an optional in-store kiosk system, a universal gift registry powered by is the next digital utility for retailers of all sizes. – All stores, One registry.®


President,, IBM Partner

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