Artificial intelligence

The Seismic Shift of AI

Share this post:

Artificial intelligence (AI) is unleashing a new approach for customer experience strategy, design and development. We haven’t seen change on this scale since the ‘90s, when the internet transformed how we do business.

But the timeline for evolution is far shorter than it was twenty years ago. Fifty percent of companies surveyed are already taking action to deploy AI, using it to quickly access insights and automate campaigns and processes. They’re also embedding it directly into new customer touch points.



One area ripe for the application for artificial intelligence that can deliver near term ROI is across the increasing array of digital experience touch points.  Visitors to your digital experiences crave and expect contextual, personalized engagement in your websites, apps, IoT devices and any other touch points you use to interact with them.

AI today can help you tailor the message to the user, while saving time and costs and improving marketing user productivity. IBM’s AI-enabled digital experience solutions can provide assistance for tasks, like dynamically tagging and organizing your digital content and assets; and helping find relevant content from other sources, and performing tone analysis on written content, both of which can help strengthen and enhance your digital marketing messages.

There is much, much more you can do to leverage AI, of course, and IBM can help you sort through all the possibilities.  The AI revolution is underway, and we want to show you how easily you can bring your organization on board.

Learn more about what other business leaders are saying about AI-enhanced customer experience.

Learn more about the IBM Digital Experience portfolio.

And join the conversation at our Facebook LIVE event during Think 2018, What Makes a Digital Experience Platform Great?, on March 20, 2018 at 2:45 EDT | 11:45 PDT.


And, if you will be at Think, attend one of my two sessions:

Digital Channel Owners: Do More with AI-Assisted Digital Experience Platform

Monday, 12:30 PM – 1:10 PM

Mandalay Bay South, Level 2 | Surf D


Applying AI to Deliver Better Digital Experiences

Tuesday, 3:30 PM – 4:10 PM

Mandalay Bay South, Level 1, Bayside C, Think Campus | Business and AI Campus Theater D


Director, Offering Management, Digital Experience Software

More Artificial intelligence stories

Turning Supply Network Complexity Into a Competitive Advantage

Discover how one company delivered superior CX with improved order management Manufacturing giant Parker Hannifin Corporation had a problem. It had dozens of decentralised divisions making hundreds of thousands of products and selling them through a network of thousands of distributors. With a supply chain this complex, Parker was concerned that its approach was fragmented, […]

Continue reading

With a little help from our friends — more DX Lab Days coming soon!

Pulling together amazing digital experiences requires teamwork, creativity, and a little know-how (or a lot!).  Sometimes you need a little help from your friends to get there successfully.   One of the ways you can do this is by collaborating with your peers in other companies and industries who are working toward the same objectives. […]

Continue reading

Does my fulfillment operation really need AI?

  The answer to this question? It depends! How many stores and distribution centers (DCs) do you have? If you only have a handful, then you may not get a large return on your AI investment. However, if you have more than 20 stores and DCs, AI can provide your company with many great benefits. […]

Continue reading