eCommerce & Merchandising

Cloud Commerce without Compromise. IBM Digital Commerce.

Share this post:

This is a really exciting time to be a part of the commerce landscape. As a commerce technology provider, we work very closely with our customers – sharing insights on consumers and trends – it is remarkable to see how fast markets, behaviors and technology are changing.

This frantic pace of change has ushered in an era of fascinating innovations from retailers as they try new ways to engage with and delight their customers. Innovative experiences have become more important because customer loyalty is increasingly difficult to secure. It is also imperative that retailers are able to respond to customer demands and serve them when, where and how they wish to buy. And they need to do so while retaining the ability to deliver targeted, personalized engagements at those key buying moments through innovative experiences.

To help retailers meet this challenge head on, IBM has developed a completely new purpose-built SaaS platform. IBM Digital Commerce provides a flexible commerce platform that gives brands the best of both worlds by combining SaaS convenience, ease of use and low cost of ownership, with the ability to customize the brand experience for seamless customer engagement across any digital touchpoint.

What does that mean?

With IBM Digital Commerce, retailers can:

  • Differentiate their brand and increase customer loyalty.
    • Breakaway from templated commerce.
    • Customize the experience to better engage with customers.
    • Express your brand, your way.
  • Take advantage of new opportunities quicker to drive revenue.
    • Move quickly to adapt to market and consumer trends.
    • Access data more easily and share it across the organization allowing for consistent, cohesive strategies.
    • Augment your staff with Watson AI to power better, faster decisions.

Now is the time to stop compromising on your commerce platform. Get the control and customization you need, without sacrificing the speed and simplicity you want, and take back market share.

Want to learn more about how IBM Digital Commerce and artificial intelligence (AI) are helping retailers reimagine commerce to build better customer experiences? Join us at Shoptalk 2018 at booth #3627 in Las Vegas where we’ll be demonstrating how IBM Digital Commerce can help you drive your business forward with the best of both worlds.

If you’re unable to attend Shoptalk, get started today.

Global Product Marketing Manager, IBM Watson Commerce

More eCommerce & Merchandising stories

Retailers Are Running Out of Inventory (Here’s What to Do About It)

  Modern shoppers aren’t known for their patience and unhappy customers aren’t known for keeping their feelings to themselves. A single dissatisfied customer will tell 9 to 15 people about their experience, with some telling 20 people or more. What’s one of the top complaints listed by customers? “Failure to deliver.” Which is exactly what […]

Continue reading

IBM Is Named a Leader in IDC’s Newest Commerce MarketScape

  We are not going away, we are going strong! There is a lot of concern in the market, much of it manufactured by our competitors, about the long-term viability of WebSphere Commerce. We, of course, have never doubted our path forward and with the help of our customers we are continuing to enhance the […]

Continue reading

Do you need to invest in a new order management system?

“Improving the customer experience” has become a mantra for retailers lately. Everyone wants to bring in new customers. The average retail business spends over 4 percent of their annual revenue on marketing in an effort to welcome new customers–– that’s more than any other industry. Yet many of these same retailers are also running their […]

Continue reading