March 14, 2018 | Written by: Caley Iandiorio
Categorized: eCommerce & Merchandising | Events
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This is a really exciting time to be a part of the commerce landscape. As a commerce technology provider, we work very closely with our customers – sharing insights on consumers and trends – it is remarkable to see how fast markets, behaviors and technology are changing.
This frantic pace of change has ushered in an era of fascinating innovations from retailers as they try new ways to engage with and delight their customers. Innovative experiences have become more important because customer loyalty is increasingly difficult to secure. It is also imperative that retailers are able to respond to customer demands and serve them when, where and how they wish to buy. And they need to do so while retaining the ability to deliver targeted, personalized engagements at those key buying moments through innovative experiences.
To help retailers meet this challenge head on, IBM has developed a completely new purpose-built SaaS platform. IBM Digital Commerce provides a flexible commerce platform that gives brands the best of both worlds by combining SaaS convenience, ease of use and low cost of ownership, with the ability to customize the brand experience for seamless customer engagement across any digital touchpoint.
What does that mean?
With IBM Digital Commerce, retailers can:
- Differentiate their brand and increase customer loyalty.
- Breakaway from templated commerce.
- Customize the experience to better engage with customers.
- Express your brand, your way.
- Take advantage of new opportunities quicker to drive revenue.
- Move quickly to adapt to market and consumer trends.
- Access data more easily and share it across the organization allowing for consistent, cohesive strategies.
- Augment your staff with Watson AI to power better, faster decisions.
Now is the time to stop compromising on your commerce platform. Get the control and customization you need, without sacrificing the speed and simplicity you want, and take back market share.
Want to learn more about how IBM Digital Commerce and artificial intelligence (AI) are helping retailers reimagine commerce to build better customer experiences? Join us at Shoptalk 2018 at booth #3627 in Las Vegas where we’ll be demonstrating how IBM Digital Commerce can help you drive your business forward with the best of both worlds.
If you’re unable to attend Shoptalk, get started today.