eCommerce & Merchandising

Cloud Commerce without Compromise. IBM Digital Commerce.

Share this post:

This is a really exciting time to be a part of the commerce landscape. As a commerce technology provider, we work very closely with our customers – sharing insights on consumers and trends – it is remarkable to see how fast markets, behaviors and technology are changing.

This frantic pace of change has ushered in an era of fascinating innovations from retailers as they try new ways to engage with and delight their customers. Innovative experiences have become more important because customer loyalty is increasingly difficult to secure. It is also imperative that retailers are able to respond to customer demands and serve them when, where and how they wish to buy. And they need to do so while retaining the ability to deliver targeted, personalized engagements at those key buying moments through innovative experiences.

To help retailers meet this challenge head on, IBM has developed a completely new purpose-built SaaS platform. IBM Digital Commerce provides a flexible commerce platform that gives brands the best of both worlds by combining SaaS convenience, ease of use and low cost of ownership, with the ability to customize the brand experience for seamless customer engagement across any digital touchpoint.

What does that mean?

With IBM Digital Commerce, retailers can:

  • Differentiate their brand and increase customer loyalty.
    • Breakaway from templated commerce.
    • Customize the experience to better engage with customers.
    • Express your brand, your way.
  • Take advantage of new opportunities quicker to drive revenue.
    • Move quickly to adapt to market and consumer trends.
    • Access data more easily and share it across the organization allowing for consistent, cohesive strategies.
    • Augment your staff with Watson AI to power better, faster decisions.

Now is the time to stop compromising on your commerce platform. Get the control and customization you need, without sacrificing the speed and simplicity you want, and take back market share.

Want to learn more about how IBM Digital Commerce and artificial intelligence (AI) are helping retailers reimagine commerce to build better customer experiences? Join us at Shoptalk 2018 at booth #3627 in Las Vegas where we’ll be demonstrating how IBM Digital Commerce can help you drive your business forward with the best of both worlds.

If you’re unable to attend Shoptalk, get started today.

Global Product Marketing Manager, IBM Watson Commerce

More eCommerce & Merchandising stories

How AI is Transforming the Supply Chain

To address evolving client needs, drive business growth and stay nimble in the face of rapid change, businesses everywhere are looking for ways to fundamentally transform the way they manage their supply chains. This is a massively consequential undertaking. Supply chain leaders play a critical role in the company’s success. They’re tasked with continually ensuring […]

Continue reading

IBM introduces new AI capability to help marketers understand campaign performance

Marketers have the burden of becoming smarter and faster – in a never-ending pursuit of creating memorable, high-impact customer experiences using only pixels on a screen and a handful of ideas, and quickly, before the customer loses interest. Most marketers lack necessary skills, budget, headcount and time to keep up with the increasing customer demand […]

Continue reading

Better Customer Digital Experiences AND a 661% ROI

Ever wish you could go back to a simpler time? People who had businesses back before the internet were interested in providing a great customer experience, but it was all pretty straightforward. The customer had only a few touch points with the business — face to face, phone or mail – and the successful businesses  […]

Continue reading