Digital Experience

IBM Digital Experience: the power to just get it done

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IBM Named Leader in Gartner’s first Magic Quadrant for Digital Experience Platforms

Praised for our market understanding, AI, and functional breadth


Getting the job done. It’s a check mark on your to-do list, a feeling of accomplishment, and frequently, a way of evaluating success. Your digital experience team is under daily pressure to get their jobs done – to make needed changes, to reinvent your online customer experience, to make a splash in the market, to woo customers from your competition (and wow them!) or to make omnichannel look effortless. When it comes to your digital team getting their jobs done, is your digital experience platform a help or a hindrance?

IBM has just been named a leader in Gartner’s first Magic Quadrant for Digital Experience Platforms, and – we love this — we’re rated highest in our ability to execute, or in other words, to get the job done.

The ability to execute… What does that mean to you? It means that you’ve chosen the digital experience platform that stays close to what’s really going on in the marketplace, that really listens to its users, and that has the vision and technology to stay one step ahead of the pack. It means that we relentlessly focus on innovation and expanding our capabilities with an eye on accelerating your return on investment..

It means that no matter how many channels you need to run, or how quickly you need to respond to changes in your market, or even how quickly you need to go from buying decision to go-live, the IBM Digital Experience platform has the power and agility to get the job done.


Here’s what Gartner says:

IBM leads the pack with a strong offering

  • Market Understanding: Gartner praises IBM for vision and market understanding. They credit our “logical product packages and a keen eye towards technological innovation.”
  • Artificial Intelligence (AI): The report recognizes IBM as “an early and aggressive adopter of AI to improve user engagement and the user experience.” We agree – over the past year, we’ve integrated Watson AI into our digital experience portfolio – for example, see our new Watson Content Hub solution, featuring the time-saving AI-assisted asset tagging..
  • Functional Breadth: IBM is a powerhouse brand whose name conveys inherent trust among prospects and customers alike. Gartner references our credibility with our “long and continuing history supporting large enterprises with complex digital experience needs.” With a long list of notable customers like the US Open, Blue Shield of California and, it’s no surprise that IBM excels in supporting needs of varying size and complexity.


Magic Quadrant for Digital Experience Platforms

Source: Gartner (January 2018)

An exceptional digital experience for everyone

  • IBM continues to invest in our overall Digital Experience Platform, with a focus on continuous delivery, platform extensions, and further integrations to provide customers with a rich tool set to deliver superior customer experiences. Our key investment areas include:
    • Extensible Deployment Options – We continue to provide deployment options allowing our customers to deploy based on their needs including Saas, on prem, managed hosted and trial versions, as well as deployments via Docker containers.
    • Continuous Delivery – We will continue to deliver support and enhancements for all deployment options such as performance, user experience, AI content, asset and website management, mobile support and updated DX patterns.
    • Integration – A major focus of our roadmap is to use our integrated toolset for seamless integration with other market leading solutions in the Watson Customer Engagement portfolio, including Watson Campaign Automation, Watson Real Time Personalization and IBM Digital Commerce, as well as third party content ecosystems.


Read the latest report from Gartner and learn more about what sets the IBM Digital Experience platform apart.

And then learn more about our digital experience portfolio. We’ve got something you can use right now, and tomorrow.



Note: The Gartner Magic Quadrant for Digital Experience Platforms was formerly known as the Magic Quadrant for Horizontal Portals. It was renamed this year to reflect changing market conditions.


Vice President, Strategy & Offering Management, IBM eCommerce and Merchandising Segment

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