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Ways Retailers Can Optimize Holiday Readiness

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IBM has had its finger on the pulse of the retail sector during a time when the brand-consumer dynamic has undergone a dramatic shift and retailers are being asked to embrace critical new innovations to keep up. Through the power of Watson and AI technologies, we are helping businesses bring data to life so retailers can gain a view into areas that were once dark, from each individual customer to their supply chain, web site and more. We are delivering AI-powered solutions for Marketers, Merchandisers, Commerce and Supply Chain leaders to help them create these personalized experiences at scale. It’s this clarity that’s allowing our customers transform their strategies and achieve their full potential.

Our Holiday Readiness campaign details how we can help businesses accomplish things like:

  • Combine the best parts of in-store and online shopping experiences to simplify customer journeys and inspire loyalty
  • Outsmart the competition with in-the-moment customer insights and pricing recommendations that catalyze conversions
  • Engage shoppers with new, innovative capabilities – show them that you know them with personalized, seamless experiences, in-store and online, that inspire them to buy
  • Connect data across all sources and create a cohesive picture of the omnichannel customer journey
  • Shine a light on situations and address them before they become a problem

Key assets include:

  • 5 Ways Retailers Can Win the Holidays: Deepen customer engagement this season and beyond with these data-driven strategies spanning capabilities form Watson Customer Engagement, Weather and iX
  • Data Visualizations: Retailers can discover how hundreds of thousands of data points evolve into simple actionable insights they can use this holiday season
  • Thought leadership blogs: Holiday retail predictions and ways retailers can prepare their data and strategies from General Manager, Watson Internet of Things, Customer Engagement & Education Harriet Green, IBM Fellow and Chief Scientist Michael Haydock, and many others

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