October 16, 2017 | Written by: Brian Chaput
Categorized: Digital Experience
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New Chrome Plug-in Connects IBM Watson Content Hub and IBM Watson Campaign Automation
Watson Content Hub plug-in for Watson Campaign Automation
At IBM we continue to “walk the walk” when it comes to AI. The most recent example is the new IBM Watson Content Hub (WCH) Marketing Connector – a Google Chrome plug-in for IBM Watson Campaign Automation (WCA) that integrates IBM Watson Content Hub directly within the WCA user experience – making it easy to access and use rich assets when creating emails, dynamic email options and landing pages. In addition to taming content sprawl with cognitive content/asset tagging inside WCH for web, mobile and other digital channels, the same content can now be more effectively reused in an organization’s supporting digital marketing campaigns – ensuring consistency critical for varied customer digital engagement entry points.
With the new Watson Content Hub Marketing Connector:
- WCA customers can now access powerful asset management capabilities with IBM Watson Content Hub, including capabilities like managing asset lifecycles, cognitive tagging and team reviews/comments
- WCA customers can have a single repository of assets that can be reused across customer touch points, for a consistent brand message and experience
- WCA customers can work with WCH assets to create emails and landing pages via WCH Palette integration
- Save time with WCH powerful filtering, searching, sorting and similar image search, allowing WCA customers to easily find the right assets needed for the job.