August 8, 2017 | Written by: Kirsten Kelley
Categorized: Digital Experience
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Want to be a digital experience innovator? Then choose the platform that has been leading the pack for 15 years
IBM Digital Experience Manager: Continuous innovation
Today’s empowered consumers demand digital experiences with “wow” value, whether they’re quickly scanning your website for product information or signing in, hoping to complete a digital order with just a few clicks. The key to the “wow” is continuous innovation. Your digital experience platform has to constantly evolve to meet constantly rising user expectations, and to deliver more and more personalized interactions.
The IBM dx platform, IBM Digital Experience Manager, built on IBM WebSphere Portal, has been the clear leader in the Gartner Magic Quadrant for 15 years– a record few others in the tech industry can claim – because of a track record of continuing innovation.
In order to remain the leader of the pack, IBM stays close to our users to find out what they need next. New capabilities? Check. New integrations? Check. Our reward is when you can better engage with your users, when you improve productivity and when your ROI with our DX products makes your boss sit up and take notice.
Here’s a closer look at why you need to prioritize your digital experience strategy, and what factors brands should consider when evaluating a provider.
The Right Content at the Right Time
Delivering business value starts with offering the right content to the right audiences at the right time. Customers, internal stakeholders, vendors and other audiences expect personalized information, immediately at their fingertips and easily accessible from any device – desktop, tablet, mobile, wearable, kiosk, store display, etc., etc. Maybe even a channel you haven’t thought of yet. With Digital Experience Manager, it’s possible to create and manage personalized, contextual experiences for every audience.
And the sky’s the limit and flexibility is king when it comes to content. You can now create and manage content in the cloud, and publish and deploy on any channel. You can even take this one step further with integrated cognitive capabilities. Cognitive features are not the future of digital experience, they’re here now, and they make it easier to identify the right content for the right audience.
Consumers want fast and easy access to every capability you have to offer, and they expect this in all their interactions. B2B buyers have come to expect the same features in their business interactions as they do in their personal life, and so do employees, citizens of a local government, and patients of a hospital. As the Gartner Magic Quadrant Report notes, IBM was one of the original tools in the DX space and brings not only rock-solid reliability to the table, but innovative new capabilities. Businesses can’t afford a moment of downtime in their digital engagement platform, so reliability is key.
In addition to reliability, Digital Experience Manager brings important customer-focused capabilities to the table. As it integrates further with IBM’s digital commerce and marketing platforms, it’s increasingly helping to manage a variety of different experiences – including customer-facing use cases. Whether you want to deliver custom pricing, deliver targeted messages to individuals or showcase specific product information or offers to customers, it’s possible to create a seamless digital experience across the full range of channels.
The Power of AI
Headlines are full of references to the power of smart tools and algorithms to shape the way we do business. A critical development has been the use of smart technologies, through the integration of Watson, to deliver stronger relevancy and context awareness to each digital engagement opportunity. When audiences demand immediate results – heading to the competition’s websites in just 27 seconds if they don’t find what they are looking for – it’s critical that your content is immediately relevant and on-point for what they’re seeking. When your digital experience is powered by cognitive capabilities, it’s easy to target, customize and personalize a variety of information.
For leaders that are looking ahead and strategizing on the best ways to engage with users today and in the future, selecting the right digital experience platform is critical. The right technological foundation is crucial for ensuring that your most important content reaches audiences at the moment of impact, and that your audience engagement strategy adapts to emerging channels.
To learn more about IBM Digital Experience Manager and how it can help drive your digital engagement/transformation strategy, see our digital experience capabilities eBook.
Then, read the Gartner Magic Quadrant Report to see the back story.