July 25, 2017 | Written by: Kirsten Kelley
Categorized: Digital Experience
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In today’s business landscape, your digital experience is your brand experience. Customers interact with your brand across a range of platforms, including websites, social media, external sites, mobile devices, and “beyond the screen” devices such as IOT, voice and virtual reality. As brands learn to navigate this fast-evolving environment, one thing is clear: having the right digital experience platform is the key to getting the right content in front of the right people at the right time. When brands invest in IBM Digital Experience software, IDC research shows they can achieve a 606 percent ROI over five years. What investments does your company need to make to keep pace with the changing expectations of digital experiences?
Mobile and Beyond: Getting Ready for the Next Channel
Brands have just begun to master mobile. As BGR reports, mobile usage has surpassed standard computer usage for people accessing the web. Companies have optimized their websites, created applications, and re-evaluated their digital copy and imagery to ensure that it’s mobile-friendly.
Serving this content seamlessly across channels can be a challenge, and requires a strong digital experience foundation that can serve up the right content immediately. However, with the right tools, it’s possible to be ready for any channels your customers access, even if they’re not part of your digital marketing plan today.
What’s Next – And Are You Ready?
As our definitions of digital experiences continue to evolve, brands face increasing pressure to deliver compelling, personalized and agile experiences to users on any device and beyond. Mobile opportunities are quickly shifting, and brands need to be prepared for a range of upcoming opportunities: the back of airplane seats, kiosks at the grocery store, pumps at the gas station, or internal channels for employees, external government channels for citizens or external channels for patients. Wherever there’s an eager consumer, your content needs to be ready to impart brand messaging, build connections and drive conversions.
Brands that invested in the IBM Digital Experience platform have found that over five years, they capture $144,043 in benefits per 100 users. They’re able to get content to market faster, decreasing the deployment time for internal sites by 65 percent and to external sites by 70 percent. Whether you’re posting sales documents to an internal portal or publishing a blog post to a partner site, the right digital experience platform puts your team in control of development and deployment.
The Right Content at the Right Time
Ultimately, a successful digital experience comes down to getting the right content to the right audiences through the right channel at the correct moment. Employees looking for specific content? It’s immediately available through an intuitive interface. Customers seeking personalized product or pricing information? It’s seamlessly available at their fingertips. With the right digital experience platform, brands can build trust.
Investing in the right digital experience management tools can transform your relationship with customers, partners and internal stakeholders from end to end and drive real business results. IBM Digital Experience customers have captured productivity improvements of $15,317 per 100 users and increased internal engagement by 61 percent and external engagement by 30 percent.
In a world where your digital experience defines your brand, leave nothing to chance. Lay the technical groundwork to ensure that your content management, delivery and deployment is agile, flexible and on target. No matter where the market heads or what channel emerges next as crucial to your business goals, you’ll be ready to deliver the right content to the right people at the right time – this time and every time.
See IDC’s latest research on the business value of the IBM Digital Experience platform.